Content marketing to increase your bottom line

GoSocialGoMedia Main Theatre 1st February 2017 12:00 pm - 12:45 pm

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John Durrant

Content marketing is the new rock ‘n’ roll of marketing. It seems every business is using it in 2016. But too many companies dip their toes in the content marketing ocean and decide the water’s too cold for them.
When companies dabble and they don’t see results, they quickly abandon the content marketing experiment.
John Durrant, CEO of Edinburgh content marketing agency Juggling Swords and one of Scotland’s top 40 entrepreneurs under 40, will show you how to plan, create and execute contentmarketing that ultimately converts to new business for your company.